Position To Win
Position to Win is for the challengers. Founders and CMOs who refuse to settle for second place.
This is a brand strategy podcast about the kind of strategy that actually moves a business. Which slot you own. Who you beat to own it. What your homepage, your sales call, and your investor one-pager have to say to back it up.
Every episode gives you two things. A tool you can use. And a sharper way to look at your own brand.
Position To Win
Latest Episodes
Persuasion
A female guppy always picks the brightest male. Until two males are equally bright. Then she picks the one the other females already chose.You do this too. So does every customer you have.Episode 9 of Position to...
Brand Archetypes
Brand Archetypes along with the process I run:Opportunity. Which archetype roles your category already owns, and which are still open.Character. The open one you can credibly live.Counterweight. The secondary that keeps the...
Brand Voice
Episode 7 of Position to Win. Brand voice. Belief, voice, tone. Why most brands argue about the top of the pyramid and never build the bottom. Why voice fails in the middle. Why Mailchimp's $12B exit was almost entirely about the sentences....
