Position To Win
Position to Win is for the challengers. Founders and CMOs who refuse to settle for second place.
This is a brand strategy podcast about the kind of strategy that actually moves a business. Which slot you own. Who you beat to own it. What your homepage, your sales call, and your investor one-pager have to say to back it up.
Every episode gives you two things. A tool you can use. And a sharper way to look at your own brand.
Position To Win
Latest Episodes
Brand Diagnosis
Most stalled brands are solving the wrong problem.They pour marketing money on a branding problem. Or brand money on a marketing problem. Then wonder why nothing moves.Episode 11 of Position to Win is about telling the two apart.<...
Brand Recall
Snickers owns hunger.Red Bull owns exhaustion.Corona owns the beach.They trained you for years until the feeling itself does the selling.That's brand recall.Ep 10 of Position To Win.
Brand Persuasion
A female guppy always picks the brightest male. Until two males are equally bright. Then she picks the one the other females already chose.You do this too. So does every customer you have.Episode 9 of Position to...
