Position To Win
Position to Win is for the challengers. Founders and CMOs who refuse to settle for second place.
This is a brand strategy podcast about the kind of strategy that actually moves a business. Which slot you own. Who you beat to own it. What your homepage, your sales call, and your investor one-pager have to say to back it up.
Every episode gives you two things. A tool you can use. And a sharper way to look at your own brand.
Position To Win
Latest Episodes
When To Rebrand
Tropicana lost 20% of unit sales in 6 weeks with better design.January 8, 2009. New cartons hit shelves. Cleaner type, a fresh glass of juice, $35M behind the launch. The work won every room it was shown in. Then it hit the aisle, and sh...
Brand Repositioning
t's 2009 and Old Spice is dying. Your grandfather's brand. Retailers pulling it off the shelf.So the agency finds one thing: about 60% of body wash is bought by women. They build an ad aimed at men that sells what women want their men to...
Brand Diagnosis
Most stalled brands are solving the wrong problem.They pour marketing money on a branding problem. Or brand money on a marketing problem. Then wonder why nothing moves.Episode 11 of Position to Win is about telling the two apart.<...
